The Project: Kuwait

#1 Fitness Podcast Co-Host Adam Schafer of MindPump: Discusses, The Fitness Industry, Creating a Scalable Business Model, Social Influencers ROI or Bust , Kuwait Mecca of Bodybuilding,“the next big thing”, Group Training, Crossfit and Orange Theory

June 23, 2019 Season 1 Episode 51
The Project: Kuwait
#1 Fitness Podcast Co-Host Adam Schafer of MindPump: Discusses, The Fitness Industry, Creating a Scalable Business Model, Social Influencers ROI or Bust , Kuwait Mecca of Bodybuilding,“the next big thing”, Group Training, Crossfit and Orange Theory
Chapters
The Project: Kuwait
#1 Fitness Podcast Co-Host Adam Schafer of MindPump: Discusses, The Fitness Industry, Creating a Scalable Business Model, Social Influencers ROI or Bust , Kuwait Mecca of Bodybuilding,“the next big thing”, Group Training, Crossfit and Orange Theory
Jun 23, 2019 Season 1 Episode 51
Mahdi Aloun, Meg Guthmiller, Liam Glynn
Summary: Our guest on this episode of the Project Kuwait podcast is Adam Schafer, co-founder of MindPump Media. He joined us to talk about the fitness industry, the business side of MindPump, his experience in the steroid culture, and so much more. Adam started out in the fitness industry and dabbled in a few business ventures before crossing paths with Justin, Sal, and Doug when they found out they had mutual interests in improving the fitness industry. They started the MindPump podcast and allowed it to grow organically without any investment in marketing or creating products for sale until they realized they had enough demand to need to get into selling programs and promoting their brand. Through the years, the MindPump team has stayed true to their core values and operated with authenticity and integrity on the podcast, in social media posting and interactions, and in their videos. They see the pitfalls of the way people are using social media as well as certain fitness trends and believe that they will continue to grow as other people come to realize the stability of their methods over other, more flashy companies. They are committed to providing real value to their followers and will continue to do so as long as people need to hear it.
Show Notes

Time Stamps:

1:51 – Mahdi, Meg, and Liam are joined by Adam Schafer of MindPump Media.

2:56 – How MindPump got started, which was mainly by shared interests and a providential conversation that led to the podcast.

9:36 – They have been growing organically for the past 5 years, only putting money into marketing in the past year or so and promote their free programs and content over their paid stuff.

12:24 – Adam tells his story of finding that money doesn’t buy fulfillment.

14:56 – For a time, Adam left the fitness industry to work in medical marijuana, but his heart was never in it and he only took the opportunity because the money was ridiculously good.

18:10 – Adam drops some truth bombs about the misconceptions about social media, mainly that the number of followers equals the amount of success a person has. MindPump focuses primarily on providing their followers with value rather than flashy gimmicks or sales pitches.

25:25 – How Adam believes people should communicate on social media.

29:06 – The most common questions Adam receives when he does his Instagram Q&A’s.

30:25 – There is a similar misconception in the fitness industry that the number of followers on social media the person has equals their credibility or qualifications. MindPump focuses on integrity and authenticity to attract their audience.

34:06 – Adam talks about the keys to not selling out in such a consumer-driven and image-based industry.

37:22 – The importance of maintaining MindPump’s core values as the company grows.

40:13 – Adam describes trends he sees in the fitness industry in the US and the pitfalls of following “the next big thing.”

45:12 – MindPump’s ultimate goal is to get big and influential enough to change the industry for the better. Adam talks about what he has heard about bodybuilding in Kuwait.

50:00 – Adam’s experience as a professional men’s physique competitor and the steroids that come along with the sport.

59:46 – He talks about how steroids have been normalized in other sports as well and the ridiculous claims by some athletes that they have never used any.

1:02:43 – Adam discusses modalities like CrossFit and Orange Theory and why he thinks that group training should die.

1:09:09 – Instead of group training, people should seek more personalized training and create new small behaviors to see real change.

1:11:54 – Adam signs off with a description of MindPump’s content, which you can check out at the links below.


Links: 

https://www.mindpumpmedia.com/

https://www.instagram.com/mindpumpmedia/?hl=en

https://www.youtube.com/channel/UChVak8_IyuqcErdf_jQUOHA

https://soundcloud.com/user-822294942


Connect with us:

https://www.instagram.com/theprojectkuwait/